SimPlay is the smart player for DJs that learns how you organize your music and cuts the time it takes to prep your sets. While you're thinking about the next mix, SimPlay is organizing your library.
Week after week. Until the collection stops feeling like a library — and starts to feel like chaos.
We asked something very simple: why are we still organizing music like it's twenty years ago? That's how SimPlay was born.
One that learns how you organize your collection. That understands how you work. That automates the repetitive tasks — and gives you back the one thing that matters most. Time.
Drop in your tracks. SimPlay takes it from there.
It listens to the audio itself, track by track — it doesn't trust the tags.
Your corrections teach it your logic — not a generic one.
Energy, genre and key — without you lifting a finger.
Everything filed, searchable, ready.
In minutes. The way it always should have been.
Some organize by energy. Others by groove. Others by the moment of the night. Others by harmony. Others by the kind of track. SimPlay learns that way of working. It doesn't try to change your flow — it learns from it.
Hours spent organizing music are hours you're not creating.
The best AI is the kind that works without you ever thinking about it.
SimPlay learns your way of working. It doesn't impose another.
Thousands of tracks are years of work. We treat them that way.
Because that's our whole philosophy. Simple. Play.
Software engineer, data architect, and a DJ in love with electronic music. For years I've built AI platforms and data systems across all kinds of industries.
But I kept hitting the same problem prepping my own sets: too much time organizing music, too little time mixing it. I never found a tool that truly understood how a DJ works.
So SimPlay was born. Not to compete with Spotify or Apple Music, but to build the tool I always wished I had before stepping into a booth. Today it's still an independent project, with one clear obsession: helping DJs win back their time.
We don't just want to build a player. We want a place where preparing a set happens intelligently — from importing music to finding the perfect track to close the night.
If you made it here, you probably see music the way we do. A DJ shouldn't lose hours organizing songs. They should be discovering music, creating mixes, experimenting and enjoying it. We'll take care of the rest.
Less time organizing. More time mixing.